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The story

Why MGO Data exists.

Because the people who most need marketing done right are the least equipped to buy it, and the industry likes it that way.

Here is the founder we kept meeting. They make a genuinely good product. They opened the store, set up the socials, maybe boosted a post once. And then they hit the wall every founder hits: ads, branding, SEO, and now AI search, four different trades, each with its own vocabulary, its own tools, and its own crowd of people insisting you cannot do it without them.

They do not have a team. They do not have the knowledge, and nobody is honest with them about where to start. So they either overpay an agency they cannot evaluate, or they do nothing and stay invisible while their competitors get recommended by every AI assistant their buyers ask.

The problem was never that founders are not smart enough. It is that nobody built this work for people outside the trade.

That is why we built DT 1.5. One system that reads your site the way Google and AI assistants read it, tells you what is broken in words a human uses, drafts the fix, and waits for your yes. No retainer required to see clearly. It audits and drafts technical fixes today, and we publish exactly what it can and cannot do yet on the DT 1.5 page.

And it is why we kept the human team. Software cannot yet do everything this work needs, and some founders simply want it handled. So MGO Data runs both, and refuses to blur them: the team is people, DT 1.5 is software. When you talk to us, you will always know which one you are getting.

How we operate

Four rules we do not bend.

01

Plain language, always

If we cannot explain a finding to a non-technical founder, we have not finished the work. Jargon is how this industry hides.

02

Approval before action

Human team or DT 1.5, nothing ships without your yes. Your business, your call, every time.

03

No invented numbers

No fabricated testimonials, no borrowed results, no outcome guarantees. We publish what we can prove and label what we cannot yet.

04

We eat our own cooking

DT 1.5 audited our own store before anyone else's, in public, and the findings are on the case studies page, unedited.

One company, two doors

People, or software. Never a blur.

The human team

Done for you

Apply, we review whether we can genuinely help, and if we can, our people do the work and report weekly in plain language.

Apply and book a call
DT 1.5

Do it yourself, with AI

The self-serve dashboard. Audit any site today, approve drafted fixes, and watch new lanes switch from amber to green as they ship.

Open the dashboard
Talk to us

Bring us the thing you are stuck on.

We review every application and reply either way, even if the honest answer is that you do not need us yet.

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